eCommerce Tool

Enables the recording of relevant e-commerce events during the reservation process in order to collect and evaluate information about customer booking behaviour.

I. Standard package

Whether you already use an analysis tool such as Google Analytics on your website or do not yet analyse your page views at all, this package is the ideal solution. With minimal setup effort on your website, you can start tracking e-commerce events right away.

You do not need any additional Google accounts or software installations. Any existing tracking solutions you may have do not need to be adjusted. We will send you insightful analyses of your reservation process by email on a regular basis.

Advantages:

  • Available to all ORM-LF customers
  • Available to all C-Rent website customers
  • Any existing website tracking can still be used
  • Minimal installation effort
  • Regular evaluations as PDF files


Costs per domain:

  • € 150 one-time setup fee
  • € 30/month for companies with up to 500 vehicles
  • € 75/month for companies with 500 or more vehicles

PDF download

II. Individual package

Are you already using a customised website tracking solution that needs to integrate e-commerce tracking data? That's no problem either.
With our customised package, you get complete control over the collection of e-commerce data.
ORM-LF provides you with all events as data layer output, which can then be evaluated in your analysis tool.
For use of Google Tag Manager in combination with Google Analytics, we provide you with an ‘Events Pack’ developed based on Google's guidelines for collecting e-commerce data in GA4.

Advantages:

  • Available to all ORM-LF customers
  • Available to all C-Rent website customers
  • Full control over integration into existing systems
  • Pre-configured Events Pack for Google Tag Manager


Costs per domain:

  • € 380 one-time setup fee
  • € 25/month for companies with up to 500 vehicles
  • € 50/month for companies with 500 or more vehicles

But tracking is only half the battle!

E-commerce tracking helps you make the right marketing decisions.

Linienflug helps you

  • implement these decisions in a search engine-optimised way,
  • improve your website's ranking
  • and achieve successful results with the right Google Ads campaign.

With our many years of expertise in online marketing for car rental businesses,

With our many years of expertise in online marketing for car rental businesses,
we are happy to assist you with advice and support. Get in touch with us!